Milk is considered a basic aliment for humans, especially at growing-up stage, since it is the exclusive source of casein and other proteins that contribute to meet balance that the body system requires.

It is also rich in calcium and vitamin D, necessary for the well development of the bones and teeth, it contains vitamins A and B and other essential nutrients for a healthy development during childhood and adolescence.

One of the marketing strategies for greater acceptance by small and not adults is to add flavors that are attractive as strawberry, vanilla chocolate and use flashy packaging and presentations in sizes that facilitate their transportation, storage and use.